Wound Care in Brazil

March 2024
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Wound Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wound Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Wound Care in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wound Care in Brazil?
  • Which are the leading brands in Wound Care in Brazil?
  • How are products distributed in Wound Care in Brazil?
  • How has the regulatory and operating environment for Wound Care changed in Brazil?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Care
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
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Wound Care in Brazil - Category analysis

KEY DATA FINDINGS

Wound care continues to decline in volume terms, in the context of changing consumer behaviour
Band-Aid continues to lead an evolving category, prioritising sustainability in compositions and formats
Private label growth in Brazilian pharmacies: Meeting consumer demand for cost-effective solutions
Convenience, healthy lifestyles, and family needs will contribute to growth
New formats could boost growth through new usage occasions
In-store sales will continue to lead, but click and collect is increasing as a strategy
Table 1 Sales of Wound Care by Category: Value 2018-2023
Table 2 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Wound Care: % Value 2019-2023
Table 4 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 5 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Consumer Health in Brazil - Industry Overview

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources
The following categories and subcategories are included:

Wound Care

  • First Aid Kits
  • Gauze, Tape and Other Wound Care
  • Sticking Plasters/Adhesive Bandages

Wound Care

This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.

See All of Our Definitions
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Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Wound Care research and analysis database.

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