Wound care will see further slight volume decline over the forecast period. Value for money is set to remain key, with many consumers opting for smaller pack sizes in order to reduce the financial outlay.
A potential avenue for growth includes the launch of products with a more natural positioning, as this is a broader trend with consumer health overall. As said above, wound care items tend to be quite basic, with very little innovation and new product offerings are typically limited to coloured sticking plasters or bandages, sometimes boasting a design or a cartoon character.
First aid kits remains underdeveloped, but there is emerging interest among a niche of group of consumers. More informed consumers with greater purchasing power recognise the importance of these kits, especially while on the road or in case of accidents at home.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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