Pharmacies are expected to remain the most relevant retailer for distribution in wound care over the forecast period. This channel concentrates more than three-quarters of the total sales of wound care, and during the pandemic, it continued to offer the product nationwide.
Emerging brands can take advantage of consumers' falling brand loyalty, with price becoming the deciding factor in the face of increased price sensitivity. Implementing competitive prices will, therefore, be a key strategy to gain share across the forecast period.
Over the forecast period, creating solutions with additional value will be increasingly important for generating value sales growth in a stagnant product area. The development of products that target specific niche users, such as waterproof band-aids for swimmers, or products that meet other consumers' concerns, such as environmentally friendly products, is potential avenues for increased growth.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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