Wound care is expected to post continued steady growth across the forecast period, with an increased interest in sport and exercise activities, and a focus on encouraging consumers to lead healthier and more active lives, aiding sales. There has also been a growing focus on physical appearance due to social media’s popularity, with many wanting to look good on social media.
Across the forecast period, e-commerce will deliver higher margins for pharmacists due to premiumisation, alongside sustainable growth. The potential for wound care in e-commerce comes from pharmacy platforms like dermoeczanem.
The population in Turkey is set to continue ageing, with consumers aged 65+ making up a significant proportion of consumers. As consumers age, this demographic trend will continue to support wound care in the forecast period.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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