Increasing interest in sports like running, hiking and biking, in line with the broader health and wellness trend and related to the growing awareness of the importance of physical exercise, are set to create demand for good-quality wound care products. Consumers engaged in such activities are expected to look for products that are suitable for sports injuries, like ready-made kits for specific sports, sports tapes and bandages, as well as compact sports first aid kits.
Among the main areas that producers of wound care are expected to focus are on the pursuit of increased functionality, such as water resistance and durability, or delivering user-friendliness, such as ease of application/removal, with this expected to become a mainstream trend. For example, the adhesive strength of wound care products can weaken when wet, with the adhesive becoming white, flaky and easily peeled off.
Private label is expected to continue representing strong competition in wound care as the major discounters, supermarkets and hypermarkets are constantly expanding their respective ranges of offerings in this area. Given the stability of the category and the ease of replication, price and user-friendliness will guide consumer choices.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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