Wound care in Ireland is expected to maintain stable retail current value growth over the forecast period, with low growth also anticipated in retail volume terms. The category is likely to benefit from the continued consumer demand for basic healthcare products, although growth may be tempered by saturation.
Future growth opportunities may lay in the introduction of innovative products, particularly advanced wound care products. Companies focusing on more specialised and technologically advanced products could capture a larger share of sales.
Private label is expected to expand further in wound care in Ireland in the forecast period, driven by the ongoing trend of consumers seeking value for money options. Retailers are likely to keep investing in their private label ranges, which will challenge established brands and increase the competition.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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