Purchasing behaviour in wound care will continue to be influenced by price over the forecast period, with consumers most likely to select the cheapest good-quality options available. Notably, there is a large selection of products available in wound care, so it is easy for consumers to find substitute options to suit their needs.
In addition to consumers ongoing demand for affordable basic products, we also expect a wider range of innovative options to be launched over the forecast period. For example, modern wound care features advanced dressings such as hydrocolloids, hydrogels, and foam dressings.
Some challenges remain for wound care, leading to suppressed potential growth over the forecast period. For one, the category is relatively mature and has reached saturation, thus limiting ongoing opportunities for new growth in these saturated areas.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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