Wound care is expected to see volume sales stagnate over the forecast period. Volumes are set to be constrained by the category’s maturity and its relatively commodified status, which leaves little room for innovation to stimulate extra demand.
E-commerce has developed into a standard channel for wound care since the COVID-19 crisis, as Canadians have become more comfortable with online purchases and retailers have invested in their e-commerce platforms. For example, Walmart Canada offers an extensive selection of wound care products online, including Elastoplast wound care products.
Canada’s growing elderly demographic is a key driver of demand for wound care products and will remain so during the forecast period. Elderly Canadians are at greater risk of experiencing minor wounds due to injuries from falls and daily activities such as household chores.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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