Maturity and limited company investment in innovation and new product development are set to continue to hamper growth potential. The penetration of especially sticking plasters/adhesive bandages, but also gauze, tape and other wound care, is already high and there is limited potential for growth in retail volume terms.
Tight disposable incomes are set to remain a key barrier to retail value growth in wound care. Manufacturers are expected to remain reluctant to invest in the category, as consumers generally shy away from premium or added-value items.
With the rise in sports and outdoor activities in the wake of the COVID-19 pandemic, there exists growth potential in targeting this niche audience, which is willing to spend on more sophisticated wound care products. Specifically, within gauze, tape, and other wound care, growth potential lies in tapes designed for treating sports injuries.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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