Wound care is projected to register further moderate growth in Kazakhstan over the forecast period due to increased levels of physical activity and sport among consumers, which will increase the likelihood of minor injuries. A growing population and the essential nature of products in the category will also ensure demand for wound care in the period to 2019.
Sticking plasters/adhesive bandages is set to continue to dominate retail volume and value sales of wound care over the forecast period. In this category, due to declining purchasing power and economic uncertainty, local and regional players will be able to strengthen their positions through affordable pricing policies.
All categories will benefit from the return to pre-pandemic active lifestyles. As consumers travel, participate in sports and other outdoor pursuits, such as hiking, camping and cycling, they are likely to ensure they keep a first aid kit in the car and with their kit.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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