Notable growth in terms of volume seems unlikely for wound care during the forecast period, with it being a saturated category and with local consumers unmotivated to pay a premium for innovative launches. Although active lifestyles are becoming more visible in Lithuania, this is a long process and no major breakthrough is expected.
Private label will persist is pushing aside brands in the largest segment of sticking plasters. Sticking plasters are simple products that do not require complicated production or performance, and local pharmacy chains are more than willing to replace pricier brands with private label alternatives.
The small and very specified area of healing plasters may see some movement during the forecast period. Product examples include Aquacel – plasters that contour to the wound bed and eliminate dead space, thus reducing the wound’s bioburden.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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