Wound care is set to maintain solid retail current value growth in Mexico in the forecast period. However, the preference for low prices over brands when purchasing wound care products is a common trend.
Advances in medical technology have led to the development of more advanced and effective wound care products, although in Mexico they are not yet as well-known. This includes dressings with advanced technology, such as hydrocolloid dressings, foam dressings, and hydrogel dressings, which may offer improved absorption, protection, and promotion of wound healing properties.
There is growing concern amongst Mexican consumers about their impact on the environment, which is why companies are seeking to innovate in terms of materials, or highlight the origin of the materials they use; such as gauze made of organic cotton, which is expected to drive demand for such more sustainable and environmentally friendly options. In Mexico, environmental awareness is important, which is why many consumers favour purchasing products made with biodegradable materials, although this is as long as price is not a determining factor.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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