Wound care is expected to register healthy constant value and volume growth over the forecast period, with considerable room for further growth. The majority of Kenyans still do not treat minor cuts with wound care products, so there is still scope for usage to rise for such treatments.
Whilst wound care products are purchased relatively infrequently in Kenya, manufacturers have the opportunity to drive awareness of the importance of having basic first aid supplies at home. Furthermore, there is merit in educating consumers, particularly those in lower income demographics, on the hazards associated with using non-sterile fabric as a makeshift wound dressing.
In recent years, plasters have witnessed a notable surge in creativity, with an increasing emphasis on the aesthetic attributes of these products. In developed markets, prominent brands have introduced a diverse array of plasters tailored to a range of skin tones, catering to a broader consumer base.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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