Wound care remains a rather basic category, with consumers making purchases based on needs, the advice of a pharmacist, and whichever brands are in stock at the store. This can somewhat skew sales, as pharmacies sometimes work under commission to sell one particular brand over another.
Wound care products which are targeted to specific consumer audiences will help brands to boost their image. For example, products positioned for athletes or construction workers, both being groups of consumers who are inclined to suffer injuries in their day-to-day activities.
Due to the low margins that pharmacies offer, added to the competition which generic and private label brands represent, leading brands are expanding their sales channel reach into modern retail channels such as supermarkets. Indeed, supermarkets serve as an attractive channel, as it is easy for consumers to pick up their wound care essentials whilst doing their regular grocery shopping.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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