Competitors often use licenses in wound care, allowing players to include film and television characters, especially children’s characters, on the pack. In addition to attracting the attention of children, licensed characters provide a differentiating factor for parents and guardians when choosing a product.
Due to the low margins that pharmacies offer and the competition that generic and private label brands represent, leading brands are expanding their sales channel reach into modern retail channels such as supermarkets. Indeed, supermarkets serve as an attractive channel, as it is easy for consumers to pick up their wound care essentials while grocery shopping.
Despite the good performance that sticking plasters have, the forecast for gauze, tape and other wound care is much more conservative. Consequently, players show very little interest in developing goods within this category, as growth potential is low.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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