During the forecast period, sales of wound care products are anticipated to experience modest growth in retail volume terms, driven by consistent consumer demand. Many consumers regularly purchase these items to keep on hand for home use, ensuring they are prepared for any minor injuries that may occur.
The competitive landscape for wound care is not expected to undergo significant changes over the forecast period, with the notable exception of a potentially stronger presence of private label ranges. This trend may limit growth opportunities for established brands and deter new entrants from entering the market.
Sales of wound care products account for only a small fraction of overall retail value, with the majority of revenue generated through health and personal care stores, as well as pharmacies. Online sales of wound care items have struggled to gain traction, primarily due to low profit margins and the impulse nature of these products.
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Understand the latest market trends and future growth opportunities for the Wound Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Care
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Care research and analysis database.
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