The volume of microwave sales is anticipated to experience a decline in the coming years. While the category will retain popularity in Argentina, sales are projected to gradually decrease from 2023 to 2028.
While microwaves offer cooking functionalities, most consumers primarily use them for reheating food due to their rapid heating capability, a factor that initially propelled the category's growth when it first appeared on the local market about 30 years ago.
In October 2021, the government extended the validity of the industrial promotion regime of Tierra del Fuego Province. This regime remains a crucial support for local consumer electronics and certain consumer appliances, including microwaves.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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