Thanks to Amazon, in Italy as in other countries worldwide, consumers are getting used to two additional promotional periods, Amazon Prime Day in July and the Black Friday in November, that has become a Black Month given that sales and promotions take place for the entire period. These are times of the year when consumers increasingly buy things they need but which they might be unable to afford at full price, with major appliances such as microwaves being a key beneficiary.
In the years to come, food delivery is forecasted to continue growing in Italy not only thanks to tourists and foreign visitors but also thanks to the increasing use of these services by locals. People are becoming more mindful of healthy eating, but this will be increasingly decoupled from the activity of cooking itself.
Although the pandemic is now over many consumers continue to spend at least part of their week working from home and this behaviour is set to continue and possibly Increase over the forecast period. Home workers are often more mindful of what they eat, take more exercise and sleep better.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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