Microwaves continue to be considered a household essential, and the category is therefore poised for a rebound to growth in the coming years. While freestanding microwaves will maintain its dominant position due to affordability and broad consumer appeal, built-in microwaves is set to experience a more rapid growth trajectory.
The continuous evolution of kitchen appliances is driven by consumers’ unwavering pursuit of efficiency and convenience. In response to the consumer preference for compact and versatile solutions, there is a growing focus on kitchen appliances that can perform multiple functions.
Major manufacturers recognise the appeal of multifunctional microwaves to consumers, with products such as the Bosch Serie 8 compact combi-microwave offering six heating methods, including baking and grilling, plus 14 pre-set automatic programmes. Similarly, Westinghouse’s built-in combination microwave offers 10 cooking modes, including roast, bake, and grill, plus 13 auto cooking programmes fine-tuned for various cuisines based on food weight.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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