Microwaves is expected to remain the most dynamic category within major appliances in Morocco. Although this is partially due to the low sales base and low penetration rate, this projection is also based on the growing demand for convenience.
Leading brands have the opportunity to solidify their strong positions by continuing to invest in product innovation, quality and durability. In doing so, consumers can tap into the value-for-money mindset that is prevalent among consumers.
With an increased focus on energy conservation and cost savings, brands can also seize the opportunity to promote energy-efficient microwaves. These models not only help consumers to save on electricity bills, but they also align with the trend towards more sustainable and eco-friendly appliances in Morocco.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!