With health and safety concerns still prevalent in the post-COVID landscape, many individuals have opted for the convenience and reassurance of purchasing street food and then reheating it at home using microwaves. Microwaves offer a quick and hygienic way to warm up meals, ensuring that the food is thoroughly heated without the need to visit crowded food establishments.
Thailand's population are following increasingly fast-paced and hectic lifestyles, driven by various factors such as rapid urbanisation, increased work demands, and a desire for convenience. These busy lifestyles are leaving people with limited time to prepare elaborate meals and as a result microwaves have become an essential kitchen appliance in some homes, offering a quick and efficient way to heat up pre-cooked or packaged meals.
While freestanding microwaves are expected to thrive the opposite is true for built-in microwaves with sales of the latter expected to see a small decline. One of the main reasons for this projected decline is the relatively high prices of built-in microwaves compared to their freestanding counterparts.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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