Over the forecast period, a stable retail volume growth trajectory is anticipated for microwaves. The microwave is firmly established as a staple product in households, allowing for an anticipated positive performance tied to growth in the population.
In the forecast period, anticipated advances are likely to include an emphasis on enhancing energy efficiency, along with the ongoing development of smart features for microwaves. Concurrently, the increased penetration of e-commerce is anticipated to shape the distribution landscape.
In the upcoming five years, the popularity of built-in microwaves is predicted to witness growth, with its trajectory closely associated with the fluctuations in housing starts. Although there is a current downturn in housing starts, this trend is projected to reverse as interest rates normalise, making homeownership more viable for consumers in the US, with particularly strong growth expected towards the end of the forecast period.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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