Panasonic will continue to introduce more highly-priced models from Japan, which are multifunctional, offering roasting, heating, steaming and baking simultaneously. The player frequently uses its Panasonic Cooking sessions to market its microwaves alongside small cooking appliances.
The biggest local player, Sampo, has been the second largest player in microwaves, attracting consumers through its entry-level prices and extensive distribution and maintenance network across the country. In contrast to imported brands, local players intend to launch products at affordable prices, enhancing their distribution network in southern regions.
Impacted by the outbreak of COVID-19, major online retailers and official online shops will continue to be valued by key players, having seen an increase during the pandemic. As microwaves are commonly seen in local households, manufacturers will look to introduce more innovative models or products with more fashionable designs to attract local consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!