Over the forecast period, a shift to built-in freestanding microwaves is expected as more consumers favour the built-in format for its streamlined look. The expected recovery of the housing market is predicted to affect the trend towards built-in models positively.
The need for convenience will continue to be the underlying driver for most Czech households. Microwaves offer a quick and easy way to reheat and cook meals, thus offering a high level of convenience and time-saving qualities.
Czech consumers are expected to return to e-commerce throughout the forecast period. Convenient online shopping with fast delivery is appealing to Czech consumers, with the platform having seen an uplift in sales during the outbreak of COVID-19.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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