In March 2023, Galanz launched W0-CGF2V, or the “quick recipe kit-compatible microwave”. This new model, enabled by a newly designed inverter, claims to replicate the taste of meals prepared by Shunde chefs within a mere 15 minutes when paired with dedicated quick recipe kits.
Looking to the future, instead of pursuing greater functional integration, focusing on offering simple, affordable, and durable models may be more viable as a survival strategy for manufacturers of microwaves in China. Models as cheap as USD20 can cover the fundamental need for heating and reheating meals with enough power, and many consumers are looking for greater peace of mind; that is, less possibility of breakdown, and easy repair for their microwaves, instead of fancy cooking options and connectivity capacities.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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