Microwaves, despite the surging popularity of slow cookers and air fryers, maintain their position as a staple household appliance, driving stable positive growth over the forecast period in tandem with the continuous growth of households. With the already high penetration rate of microwaves in households, there is limited room for significant positive volume growth.
The refurbished appliance market, including microwaves, is projected to grow over the next five years as consumers seek cost-saving benefits and prioritise sustainability to reduce waste. Manufacturers and retailers are offering various creative methods for consumers to access refurbished appliances.
Brands in the microwave space continue to develop smart features for integration into microwave models, including advanced sensor technology, voice-assistant integration, remote control from smart devices, and connectivity with other smart kitchen appliances. However, despite continuous investment in integrating advanced technology, current offerings do not significantly enhance value for consumers, potentially limiting the potential for significant growth in models with these features.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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