Demand for microwaves in Chile is expected to be fairly flat over the forecast period to remain below pre-pandemic levels. Despite being a practical appliance for consumers, taking little time to reheat or prepare food, the type of cooking that microwaves offers is often limited to ready-to-eat dishes, which is not always relatable to fresh and healthy food and the healthy living trend.
Private label is predicted to gain importance in the local market over the forecast period, as there is limited differentiation between lower-priced models. Therefore, more price-sensitive Chileans are less likely to be brand loyal and choose microwaves which are the most affordable for their budgets and acceptable in terms of quality and performance.
With many physical stores closed during the pandemic, brands that managed to adapt quickly to retail e-commerce, either by launching their own websites or via other online marketplaces, managed to thrive. In line with an easing of social and mobility restrictions, and the consequent return of consumers to physical stores, players that held a strong presence in these points of sale recaptured Chileans’ attention.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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