The microwave market in Mexico is poised for steady growth in retail volume terms, driven by affordability and convenience, particularly for time-pressed consumers and single-person households. The latter are especially interested in microwaves as such consumers have less incentive to cook large meals and often have less space for large cooking appliances.
Competition within the microwave sector is intensifying as demand rises, necessitating innovation and competitive pricing strategies for success. Samsung's recovery in 2022, bolstered by its offering of diverse options such as the advanced HotBlast technology and other features catering to health-conscious consumers, is indicative of the market's direction.
LG is expanding its NeoChef product line, integrating smart inverter technology with features aimed at achieving chef-quality results efficiently. The focus is on larger capacity, ease of cleaning and antibacterial functions, with the claim that the products kill 99.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!