Cost of living pressures will continue to encroach on household spending power, resulting in more cautious spending patterns in the coming years. Microwaves is already a mature category with high levels of household penetration, which will also stifle volumes over the forecast period.
The rising number of single person and two-person households in Denmark means an increasing proportion of the population resides in confined living spaces. Living space is restricted and there is a need for appliances that feature compact designs and/ or offer multiple functionalities to overcome this.
Innovation will also focus on enhancing the core heating functionality of microwaves, such as ceramic-coated interiors and triple heat distribution technology. Ceramic-coated interiors in a microwave ensures a resistance to scratches, prevents the transfer of unwanted tastes and smells to food, and is said to be quick, convenient and easier to clean.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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