All-in-one, smart functionality and sleek and energy-efficient models are expected to help push demand in the forecast period. The increasing need for convenience, given the resumption of busy lifestyles by the local population, small living spaces, as well as the demand for versatile and energy-efficient appliances, are anticipated to support strong, if gradually slowing, retail volume growth of microwaves.
Multifunctional microwaves are positioned to attract more affluent consumers, who can invest in more advanced, higher-end appliances. However, it is expected that more affordable models will continue to enter the category.
Compared to large cooking appliances, microwaves, along with small cooking appliances, are more convenient to purchase online. Consumers also use online platforms to access product and price comparisons and peer reviews, which are deemed very useful when choosing what brand and model to purchase.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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