Cost inflation and higher interest rates are having a negative impact on disposable income levels and consumer sentiment going into the forecast period. Consequently, households will display more caution in their purchasing patterns and evaluate the purchase of appliances with greater care going forward until greater stability is seen in retail prices and households find greater comfort in their financial standing.
During the forecast period, volume sales of microwaves will be challenged by the threat from substitution by alternative devices. Ovens, for example, are becoming increasingly advanced and versatile in their functionality, with many including a microwave function.
Inflationary pressures will continue to push price levels upwards. However, the magnitude of unit price growth will be dampened by weak household demand, household perceptions, and a weak economic climate.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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