Microwaves will experience moderate growth in retail volume and terms over the forecast period. This is attributable, in part, to the low penetration of these products in the market, with most Indonesians relying on traditional cooking methods.
Given that Indonesia is a price sensitive market, affordability will play a significant role in driving sales over the forecast period. As such, leading manufacturers like Sharp, LG, and Panasonic are effectively engaging with customers, especially those in the middle-income segment, by providing affordable microwave options which also offer low energy consumption.
Smart microwaves are modern appliances that offer additional features that go beyond traditional microwaves. They are designed to be connected to a home Wi-Fi network, enabling users to control and monitor the cooking process using their smartphones.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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