The outlook for microwaves remains positive for the forecast period with the category set to record steady if unspectacular retail volume growth. The reduced demand for new or replacement microwaves following a surge in purchases from 2019 to 2021 is now balancing out.
In response to price sensitivity among Malaysian consumers, manufacturers in the microwave sector are seeking to distinguish their offerings through innovation and energy efficiency. The key consideration for consumers purchasing microwaves is the appliance's energy efficiency, particularly for those who use their microwave for extended cooking tasks like baking.
E-commerce is expected to maintain its growth trajectory for microwave sales in Malaysia, with consumers attracted to the convenience of online shopping, often incentivised by discounts and next-day delivery services offered by e-commerce platforms such as Lazada and Shopee. Consumers also appreciate the opportunity to read customer reviews Local appliances brands that have successfully expanded their online presence, such as Khind, Milux, and Pensonic, for example, are likely to continue capturing market share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!