Advances in technology and the emergence of smart homes are aiding in the proliferation of smart appliances, including smart microwave ovens, which can be connected to the end-user's smartphone and monitored remotely. This is also being supported by Vision 2030 goals in the Kingdom, to enhance broadband and internet penetration, and promote connected lifestyles.
Convection microwaves will retain their popularity over the forecast period, thanks to various benefits. For example, the ability to cook several dishes at once thanks to a more spacious capacity, along with minimising time and energy for consumers, while also offering a reasonable price tag compared to other cooking appliances.
Among consumer appliances, microwaves are included in those which are convenient for online sale, with consumers more likely to trust reviews and specifications for a microwave, whilst they would prefer to visit a showroom to see a large and more expensive cooking appliance in real life before making a purchase. Microwaves are also easier to ship than large appliances, thanks to being more compact and thus enabling simpler delivery methods.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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