After a positive performance for some of the review period, volume sales are expected to continue declining in the upcoming years. The already high level of penetration of microwaves will be a key impediment to growth, especially following the period of strong demand during the pandemic.
Microwaves and mini ovens are set to be affected by the growing popularity of air fryers in the upcoming period, especially as new models emerge with multifunctional developments – offering reheating, frying, grilling and roasting – but with healthier benefits. The more limited use of microwaves is set to weaken demand with lower levels of replacement and investment in new models.
Smaller specialist retailers are becoming a more relevant distribution channel for microwaves, particularly for consumers seeking replacement appliances and a low price. Nevertheless, there is strong competition from bigger specialist retail stores, such as Worten, which continues to expand its network of stores and build its e-commerce channel.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!