It is mentioned above that four major players compete closely for the top share in microwaves. This means that there is no outstanding brand with an particular function or benefit that can clearly attract consumers.
Zojirushi entered this competitive category in late 2022. Zojirushi co-developed microwaves with Galanz, a Chinese manufacturer of large appliances that is famous for its microwaves.
Microwaves may be one of the “smartest“ appliances in the kitchen, but their smartness is quite limited at the moment. Some consumers pay extra for the network chip for Wi-Fi models, but this is only to have additions to the menu, which not many will frequently use.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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