Microwaves are predicted to grow in retail volume sales, as the recovering economy leads consumers to invest in appliances once again. The housing market will have a positive effect on built-in appliances, although freestanding microwaves will continue to dominate.
The multiple uses of microwaves are to reheat food, cook easy meals and occasionally thaw food. Microwaves also provide consumers with a high level of convenience.
Fewer innovations are expected in microwaves except for smart functionality being introduced in some models. However, even these features have been adopted slowly by major players, with most brands adding this functionality to ovens instead.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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