Over the forecast period, demand for the mature category of microwaves is expected to stagnate in South Korea. However, models with distinguished features, such as energy efficiency and multifunctionality, are anticipated to thrive.
Microwaves will continue to appeal to busy consumers who rely on packaged meals and soups. These products offer convenience as they reduce the need for extensive cooking at home.
While appliances and electronics specialists continues to dominate the distribution of microwaves in South Korea, e-commerce is rapidly gaining momentum. Many consumers still prefer the traditional bricks-and-mortar shopping experience, allowing them to inspect and compare various models in person.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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