As the category reaches maturity, manufacturers are seeking to boost demand by investing in and focusing on innovation. Manufacturers have been increasingly incorporating new functionalities and features such as grilling, baking, steaming, oven frying, among others, in an attempt to attract younger consumers or smaller families that are looking to simplify their way around the kitchen.
Freestanding microwaves will remain the dominant format in the category, although built-in microwaves are expected to start to see stronger growth by the end of the forecast period. This is based on the fact that consumers are increasingly looking for a sleeker look to their kitchens while they are also looking to make better use of the space especially for those with smaller kitchens.
It is projected that the household penetration rate for microwaves in Spain will reach 70% in 2024. As an already well-established category and a must-have item in many kitchens, consumers are generally fairly confident buying microwaves online.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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