Retail volume sales of microwaves will continue to exhibit strong growth throughout the forecast period as population growth, urbanisation and ever busier consumer lifestyles drive growth. A growing number of households are embracing microwaves as essential appliances for their daily needs.
In the coming years, freestanding models will continue to dominate retail volume sales since these are more affordable and versatile (in terms of placement) than built-in models. As such, demand for built-in models is set to continue declining throughout the forecast period, albeit at a much more modest rate than seen in the review period.
The e-commerce channel is expected to continue assisting in the sales of microwaves as this low-cost kitchen appliance is rising in demand. Customers can easily choose a freestanding microwave without having to visit a retail store, because they are typically affordable and compact compared to other kitchen appliances.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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