While the global economy is starting to recover from the impact of the pandemic, there are still a number of concerns for many consumers, as rising geopolitical tensions have created an uncertain economic environment. The inflation rate has increased significantly in many countries as they attempt to control the economy via various economic measures, alongside higher prices of raw materials, and the rising cost of transportation, due to the continued recovery of shipping and air freight.
The future performance of microwaves in the Hong Kong market is likely to highly dependant on the integration of smart home technology. Many current cooking and food storage appliances, such as hobs and fridge-freezers, can be operated via smartphone/tablet in order for consumers to seamlessly integrate them into a unified home system, and microwaves is also a key category in terms of smart technology.
Retail e-commerce is expected to play an increasingly important role in the distribution of microwaves over the forecast period, as local consumers have become more comfortable shopping online since the pandemic. The government’s Consumption Voucher Scheme has also been applicable for orders placed via e-commerce platforms, helping to further accelerate the adoption of online shopping, and the continuation of this scheme is a boon for the consumer appliances industry as a whole.
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Understand the latest market trends and future growth opportunities for the Microwaves industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
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