Anticipated economic recovery in Nigeria stands as a pivotal catalyst, propelling substantial growth for microwaves over the forecast period. As consumer incomes ascend, a surge in demand for microwaves is expected.
Despite witnessing a steady rise, microwaves in Nigeria remain at a nascent stage with relatively low penetration. The category has experienced heightened interest from middle and upper-income consumers, and during the review period, demand surged, coinciding with the increased participation of women in professional employment.
The landscape foresees intensified competition as key brands like Hisense, Midea, and Royal continue to expand their value and volume share by introducing more accessible product ranges. Such initiatives are expected to drive consumer demand through reduced prices (in constant value terms), attracting a broader consumer base.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Microwaves industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Microwaves industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Microwaves
Microwaves use electromagnetic waves to heat food. When the waves are absorbed by water, fats or sugars, they‘re converted directly into atomic motion – or heat. Unlike conventional ovens, in which heat is conducted from the outside of the food towards the centre, the microwave‘s radio waves target the water and fat molecules evenly, throughout the food.
See All of Our DefinitionsThis report originates from Passport, our Microwaves research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!