Demand for RTD tea should start to build from 2024-2025, alongside economic instability, with RTD teas positioned as a premium option for mid- and high-income consumer groups. On-trade volume sales are expected to rise the fastest initially, albeit because they are emerging from a low base.
Although RTD tea currently holds a niche profile, the category contains significant growth potential. The healthy image of RTD tea compared to traditional soft drinks, like carbonates, for example, means that products can attract rising numbers of health-conscious consumers over the forecast period.
RTD tea is expected to see fairly strong volume growth over the forecast period, buoyed by increasing consumer awareness of the solid functional properties of tea. The positive associations linking green tea to coronary health, for example, will boost RTD green tea consumption, and powerful functional claims such as benefits on digestive health, the nervous system, and state of mind align strongly with emerging consumer trends.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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