Off-trade volume sales of RTD tea are set to decline, albeit slightly-to-moderately, over the forecast period. This is based on a downturn in demand in the dominant category, regular still RTD tea.
After a temporary decline in 2023, underpinned by the discontinuation of Fuze Tea, reduced sugar still RTD tea is set to see strong off-trade volume growth over the forecast period. New entrants are anticipated in reduced sugar still RTD tea, where there is room for further growth and the number of players is not very high.
The Swedish economy is expected to fully recover from the COVID-19 pandemic in the forecast period, although inflationary pressures and economic insecurity are likely to remain a factor, at least in the short term. The strengthening private label presence from retailers like Lidl, ICA and Netto will provide consumers with affordable alternatives, and ensure demand remains strong, even if incomes remain stretched.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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