As competition intensifies, RTD tea is anticipated to benefit from increased investment in promotional activities over the forecast period. Companies are likely to ramp up digital advertising through social media platforms like TikTok, Instagram, and YouTube to enhance brand awareness among younger consumers and develop collaborations with food establishments to incentivise on-trade consumption.
The growing prominence of the health and wellness trend across soft drinks and beyond is also likely to positively impact sales, driven by the perception of RTD tea as a healthier beverage. Regular RTD tea is projected to continue outperforming reduced-sugar RTD tea over the forecast period.
Kombucha remains a niche category in the country. However, the success of fortified/functional tea is also expected to motivate leading RTD tea players to introduce similar products in the short to medium term.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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