Despite the country’s high per capita consumption, RTD tea still has much potential for growth. The low sugar content of most RTD formulations will broaden the category’s appeal, as health conscious consumers move away from other types of soft drinks with a typically higher sugar content.
Competition from other types of soft drinks is expected to intensify over the forecast period. Bottled water brands, for example, may focus on introducing recipes with tea extracts, including functional bottled water.
The sourcing of local ingredients is expected to become a more prominent trend within RTD tea during the forecast period. This will be partly due to the emergence of Swiss brands, such as Ramseier Huus-Tee, which make use of juices from apples, cherries and pears grown in Switzerland.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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