RTD tea will register moderate volume growth over the forecast period, as it has a loyal consumer base. With flavours being the main novelty in RTD tea, players will continue to launch exotic flavours to keep consumers engaged.
RTD tea is typically an impulse purchase and therefore needs to be positioned so consumers may quickly and easily buy it. As such, RTD tea is widely available near the POS in supermarkets, petrol stations and small local shops and this strategy will continue over the forecast period.
Bosnia-Herzegovina is committed to protecting its environment and reducing its carbon footprint. As a result, recycling and sustainability will become increasingly important to the consumer.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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