Anticipated sales growth in RTD tea is expected to be propelled by its premium brand positioning, especially among high-income consumers, facilitating recovery from the impact of the COVID-19 pandemic. This resurgence in consumption rates is foreseen to surpass pre-pandemic levels by 2024.
Despite its niche status, RTD tea holds potential for substantial growth, particularly given the rising health and wellness consciousness among consumers. Positioned strategically as a healthier alternative to carbonates and other sugary beverages, RTD tea can capitalise on the growing health-conscious consumer base.
The moderate volume growth projected for RTD tea is underpinned by increased consumer awareness regarding the functional benefits of tea. Strong associations between green tea and health benefits, such as its positive impact on heart health, are likely to drive consumption.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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