RTD tea is set to continue to experience solid growth over the forecast period, primarily driven by carbonated RTD tea and kombucha. Carbonated RTD tea and kombucha will benefit from multiple societal trends, including an increased emphasis on health, as consumers shift towards sugar free products and the perceived health benefits of fermented beverages.
The high rates of inflation that started during the review period have not yet subsided. With cost of living pressures not expected to ease until the middle of the forecast period, there will be significant pressure on household budgets.
In recent years, the performance of RTD tea has been underpinned by strong growth in carbonated RTD tea and kombucha, which has masked the lack of dynamism within other categories. While reduced sugar still RTD tea is benefiting from overall trends towards sugar free drinks, the dominance by Lipton within still RTD tea and the comparative lack of competition has seen minimal innovation occur in the category.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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