As foot traffic and tourist flows in the city continue to recover, the growth momentum of RTD tea through convenience stores will remain strong, driven by impulse purchases. However, a potential challenge lies in the tendency of local consumers to spend greater time and money in Shenzhen, the neighbouring city known for its affordability.
RTD tea faces short- to long-term challenges posed by the sustainability trend, which not only has implications for the category but also for the broader soft drinks market. Plastic bottles have been a key packaging type for RTD tea; however, Hong Kong’s government has recently passed a law banning single-use plastic items, effective from April 2024.
Despite the low penetration of e-commerce in this category, the consistent availability of online sales and the demand for multi-packs are expected to drive steady growth of RTD tea through this channel over the forecast period. As social and gathering activities resume, the return to normalcy will further fuel the sales of RTD tea through e-commerce.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!