A number of health-oriented RTD tea products that were introduced in 2023 and marketed as having specific functional properties look set to perform well over the forecast period. They include a green tea variant from Hey Song that contains a double dose of L-Theanine and claims to aid weight management.
Premiumisation should remain clearly visible in RTD tea over the forecast period, with varieties made from higher-end ingredients and offering more refined flavours expected to continue gaining ground. Products that have obtained industry awards and certifications for their quality will be among the best placed to capitalise on this trend, as Taiwanese consumers tend to trust such accolades, especially those given by international standards organisations.
Historically, the only packaged kombucha products present in Taiwan were premium imports, and their availability was largely confined to upscale restaurants. However, 2021 saw the launch of Sio-Sioh and Grape King Kombucha, two domestic brands that retail at similar prices to standard RTD tea products.
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Understand the latest market trends and future growth opportunities for the RTD Tea industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See All of Our DefinitionsThis report originates from Passport, our RTD Tea research and analysis database.
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